making your staffers into your best ambassadors.
by becky livingston
the accountant’s social media handbook
the only way to scale social business is to get it out of its nesting place – marketing, customer service, it – and get it all the way to the edges of the organization.
more on social media: marketing for mobile | how to use social media analytics | what someone else’s influence means to you | get people to your landing page | content categories and how to leverage them | how to manage social media in 22 minutes a day | use finesse in sharing, scheduling content | how to schedule and manage social media activity | how to craft a social media profile
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that means having people
- buy into the vision for social business,
- invest the time and resources in the practices and tools, and
- enthusiastically do what they can to support those efforts.